On May 21, 2011, Pitchfork announced a partnership with Kill Screen, in which Pitchfork would publish some of their articles. In July 2010, Pitchfork announced Altered Zones, a blog aggregator devoted to underground and do it yourself music. , a website displaying videos related to many independent music acts, launched in April 2008 it features bands that are typically found on Pitchfork. Pitchfork has launched a variety of subsidiary websites. In October, the site added a daily music news section. It had also begun garnering a following for its extensive coverage of underground music and its writing style, which was often unhindered by the conventions of journalism. By then, the site had expanded to four full-length album reviews daily, as well as sporadic interviews, features, and columns. In early 1999, Schreiber relocated Pitchfork to Chicago, Illinois. Schreiber wrote the website's first review, of Pacer by The Amps. In May 1996, the site began publishing daily and was renamed Pitchfork, alluding to Tony Montana's tattoo in Scarface.

Initially called Turntable, the site was updated monthly with interviews and reviews. Influenced by local fanzines and KUOM, Schreiber, who had no previous writing experience, aimed to provide the Internet with a regularly updated resource for independent music. In late 1995, Ryan Schreiber, a recent high school graduate, created the magazine in Minneapolis. During the '90s and '00s the site's reviews-favorable or otherwise-were considered widely influential in making or breaking careers. The site publishes 'best-of' lists-albums, songs-and annual features and retrospectives each year. Since 2016, it has published retrospective reviews of classics, and other albums that it had not previously reviewed, each Sunday. The site is best known for its daily output of music reviews but also regularly reviews reissues and box sets. Its offices are currently located in One World Trade Center alongside other Condé Nast publications. Initially based in Minneapolis, Pitchfork later moved to Chicago, and then Greenpoint, Brooklyn.

Pitchfork was sold to Condé Nast in 2015, although Schreiber remained its editor-in-chief until he left the website in 2019.

It has since expanded and covers all kinds of music, including pop. Schreiber started Pitchfork while working at a record store in suburban Minneapolis, and the website earned a reputation for its extensive coverage of indie rock music. Pitchfork (formerly Pitchfork Media) is an American online music publication (currently owned by Condé Nast) that was launched in 1995 by writer Ryan Schreiber as an independent music blog.

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